Product innovation

 

Throughout the years, in order to face constant requests for product differentiation, the Company has decided to propose new products to the market including those capable of stimulating markets in a mature field such as the food sector.

 

 

Fast development of new projects

 

Constant requests for new products by the main clients have forced Management to set up a Team whose job is to deal with the immediate development of new products and, in just a few days from the request, they are presented to the clients who develop the presentation and introduction with the end users.

 

Product development can be summarised as follows:

      Collection of market requests by the sales operators;

      Analysis of the technical feasibility of the products according to the ingredients and types requested;

      Creation of samples;

      Product industrialisation study;

      Price calculation;

      Sending of samples and quotations;

      Possible client assistance during the presentation stages (if requested).

 

The benefits of this specific kind of dynamism are often appreciated in less modern markets such as the domestic field.

 

 

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